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Too Small?
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Clarence
& Kim Blain display the Persian & Pakistan mulburries
they grow.
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Value Pricing At
Southland Farmers Markets
On August 6, 2001, Southland conducted a price comparison survey at six
member markets and six grocery stores near the markets. Using ten common
items as a representative market basket, Southland found in
five of the six comparisons that shopping at the farmers market
was less expensive than the nearby grocery store.
Southland recorded prices of a total of 21 items at the following farmers
markets and grocery stores for comparisons:
- West Hollywood Farmers Market and Jons Marketplace (1.7
miles apart)
- Santa Monica Farmers Market and Wild Oats Market (.4 miles
apart)
- Adams & Vermont Farmers Market and Ralphs Grocery
Store (.1 miles apart)
- San Dimas Farmers Market and Ralphs Grocery Store (1
mile apart)
- Redondo Beach Farmers Market and Vons Pavilion (1.4 miles apart)
Westwood Farmers Market and Bristol Farms (.6 miles apart)
Produce
Item
|
Quant.
|
|
|
Ralphs
|
|
Redon.
Beach
|
Pavi-
lion
|
|
|
Wild
Oats
|
|
San
Dimas
|
Ralphs
|
|
|
Jon's
|
|
|
Bristol
Farms
|
|
Val.
oranges
|
10 lbs.
|
|
$2.00
|
$5.00
|
|
$2.00
|
$4.98
|
|
$5.00
|
$9.90
|
|
$4.00
|
$5.00
|
|
$4.00
|
$3.33
|
|
$7.50
|
$8.90
|
Corn
|
3
|
$1.50
|
$1.50
|
$1.50
|
$0.48
|
$1.25
|
$1.47
|
$1.25
|
$1.50
|
|
$1.00
|
$0.43
|
$1.50
|
$1.17
|
Zucchini
|
1 lb.
|
$0.75
|
$0.99
|
$1.00
|
$1.29
|
$.075
|
$1.59
|
$0.75
|
$0.99
|
|
$0.50
|
$0.69
|
$0.50
|
$0.99
|
Red
grapes
|
1 lb.
|
$1.00
|
$1.99
|
$0.99
|
$1.99
|
$2.00*
|
$1.59
|
$1.50
|
$1.99
|
|
$1.00
|
$0.50
|
$1.49
|
$2.49
|
Tomatoes
|
1 lb.
|
$1.00
|
$2.99
|
$1.00
|
$1.25
|
$1.60
|
$2.79
|
$1.00
|
$2.99
|
|
$1.00
|
$1.69
|
$1.25
|
$2.49
|
Red
potatoes
|
1 lb.
|
$0.60
|
$0.79
|
$0.80
|
$0.99
|
$1.50
|
$0.59
|
$0.75
|
$0.79
|
|
$0.60
|
$0.69
|
$0.80
|
$1.99
|
Plums
|
1 lb.
|
$1.00
|
$1.49
|
$1.00
|
$3.00
|
$2.00
|
$0.99
|
$1.50
|
$1.49
|
|
$1.00*
|
$1.00
|
$2.00
|
$2.99
|
Cucumbers
|
1
|
$0.33
|
$0.50
|
$0.50
|
$0.69
|
$0.50
|
$1.29
|
$0.33
|
$0.50
|
|
$0.33
|
$0.33
|
$0.50
|
$0.89
|
Yellow
Nectarines
|
1 lb.
|
$1.00
|
$2.49
|
$1.50
|
$1.49
|
$1.25
|
$3.99
|
$1.50
|
$2.49
|
|
$1.50
|
$0.69
|
$2.00
|
$1.99
|
Basil
|
1 bunch
|
$1.00
|
$2.49
|
$1.00
|
$2.39
|
$1.00
|
$1.49
|
$1.00
|
$2.49
|
|
$1.00
|
$0.69
|
$1.00
|
$1.99
|
|
Total
|
|
|
$10.18
|
$20.23
|
|
$11.29
|
$18.65
|
|
$16.85
|
$25.69
|
|
$13.58
|
$20.23
|
|
$11.93
|
$10.04
|
|
$18.54
|
$25.89
|
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* Organic variety
Price survey conducted week of August 6, 2001
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At a Southland Farmers' Market, you are assured that you
are purchasing quality produce from certified local growers
and producers. Southland Farmers' Market Association serves
member markets, local California farmers and consumers by
promoting and protecting the integrity of certified farmers'
markets in Southern California.
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Photos by David Karp
© 2002 Southland Farmers Markets Association
All Rights Reserved.
Website design and development by
Organic-Design.net
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